Keytrade Bank
Redefining banking with a seamless, user-centric mobile app
Keytrade Bank helps clients manage their money through a mobile app with fragmented, inconsistent navigation across mobile and web. The app needed a user-centric redesign, and mobile and web needed a shared foundation to stay coherent going forward. The result was a full mobile redesign paired with Keytrade Bank Penny, a design system built from their existing component library, together driving one of the highest NPS scores in the industry.
- Role
- UI Designer
- Timeline
- 2020 - 2022
- Skills
- Mobile DesignDesign System
The challenge
Keytrade Bank aimed to overhaul its digital interfaces to boost user engagement and accessibility across both mobile and web platforms. Existing experiences were fragmented, and users faced inconsistent navigation and usability issues.
The challenge was to redesign the mobile app with a user-centric approach while establishing a scalable design system that would ensure coherence and consistency across all digital touchpoints.
Solution
The solution comprised a fully redesigned mobile app focusing on usability, accessibility, and visual coherence. Navigation flows were simplified, interface elements refined, and visual hierarchy improved.
Parallel to the redesign, we developed a scalable design system, integrating components, styles, and guidelines to maintain consistency across all digital channels. This approach ensured the app was both engaging for users and sustainable for future iterations.
Approach
Our approach combined iterative prototyping, UX research, and collaborative design reviews. User journeys and workflows were analyzed to uncover pain points and optimize usability. Interface elements were refined through repeated testing, allowing rapid validation of design decisions.
At the same time, we built a comprehensive design system that captured components, styles, and guidelines, enabling consistency across Keytrade Bank’s mobile and web platforms while supporting efficient maintenance and future scaling.
Outcome
The redesigned mobile app and integrated design system significantly enhanced the user experience. Users benefited from improved navigation, accessibility, and a consistent interface, resulting in higher satisfaction and engagement.
Keytrade Bank achieved one of the highest Net Promoter Scores (NPS) in the industry, reinforcing its competitive position and demonstrating how a user- centered UX/UI approach combined with a scalable design system can drive measurable business and user impact.
